The truth is, third-party cookies aren't just dying, but are already dead for a significant part of the internet. In most markets, 30%to 60% of users are currently using devices, browsers, and channels, that no longer support them. Building your brand, selling your products, and improving your advertising performance is not easy, particularly when your audience is found over an increasingly fragmented media landscape. Too often, platforms limit your options and your view of your data. Or “exclusive” inventory comes with inefficiencies and unexpected costs. With more control and sharper insights, at Spider, we make it easy to connect more media choices: Smart TV, Addressable TV, Connected TV (CTV), Digital-Out-of-Home (DOOH), Audio, In-Game, In-app, website, Online Video etc. So, you can put together new combinations that others miss and avoid the obvious choices and tools everyone else uses.