Latest blog posts

Read more about our latest blog posts and be informed.

What is Retargeting and How Does it Work?

In the realm of digital media planning, numerous targeting tactics are at your disposal for each digital initiative. Each programmatic campaign type presents […]

How to Make the Most of Your First-Party Data

Since the inception of the cookie in 1994, digital advertisers have heavily relied on third-party cookies for various techniques such as audience targeting, […]

How to Create Effective Retargeting Ads

Picture this scenario: during your lunch break, you come across a pair of running shoes online that catches your attention—on sale and in […]

How Advertisers are Adapting (or Not Adapting) to Signal Loss

The challenge of signal loss goes beyond being just a buzzword; it represents the evolving difficulty of establishing meaningful connections with audiences in […]